FreedomWorks catalogue benefits CCRF

VIRGINIA BEACH, Va. - The Children of Chornobyl Relief Fund in September entered a totally new field in marketing and fund-raising: FreedomWorks catalogues.

FreedomWorks is a unique collection of earth-friendly products from around the country, presented in a convenient retail catalogue: exercise equipment and apparel, electronics, home appliances, professional audio and video tapes, and more.

All marketing trends indicate that catalogue direct marketing has become one of the fastest growing and most dynamic industries in the world. FreedomWorks also offers a marketing plan designed to generate earnings of 10 percent or more of catalogue sales directly to CCRF.

The concept of catalogue direct marketing was introduced to CCRF by Olga Cehelska, an independent marketing representative with Matol Botanical International. MBI is a Canadian-based company with a corporate mission to improve world health, as advertised on November 21, during the telecast of the Ironman Triathalon on NBC.

Matol Botanical entered the American market in 1986, and since that time has offered some of the finest health and meal replacement products available to date. In September of 1992, Matol merged with FreedomWorks and combined two of the most effective forms of marketing in our economy today: catalogue direct sales and network marketing.

Ms. Cehelska said she believes the fund-raising potential of Matol's Freedom Works can directly affect the lives of the children of Chornobyl. Although the first printing of FreedomWorks catalogue was over 2.5 million copies, only those catalogues with ID numbers S - 004201240 or S - 002395515 benefit CCRF. To assure that you are ordering from the aforementioned catalogues please order FreedomWorks from CCRF or Olga Cehelska, Business Building Concepts 1741-822 Chase Pointe Circle, Virginia Beach, VA 23454; (804) 491-4821.

Copyright © The Ukrainian Weekly, December 27, 1992, No. 52, Vol. LX

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