Sabre-Svitlo Foundation approaches completion of business book project

CAMBRIDGE, Mass. - Sabre-Svitlo, a non-profit educational foundation in Lviv, is going to press with a Ukrainian-language edition of "The Greatest Sales and Marketing Book" by Peter Hingston (Hingston Associates, Perthshire, Scotland). This is the fifth and final volume in the foundation's five-book series "A Library of Small Business," which is aimed at the growing number of business managers and entrepreneurs in the private sector of the Ukrainian economy.

An annoucement about the new publication was made in Cambridge, Mass., by Olha Isaievych, executive director of Sabre-Svitlo, and Charles Getchell, Publications Counsel, at Sabre-Svitlo's U.S. affiliate, the Sabre Foundation of Cambridge.

The Sabre Foundation participated in the project by negotiating exclusive Ukrainian-language rights with the American and British publishers of the original English-language editions, and coordinating the grant from the William H. Donner Foundation of New York, which funded the project.

The other titles in the Sabre-Svitko series are:

• "Do Your Own Market Research," by Paul N. Hague and Peter Jackson (Kogan Page, Ltd., London);
  
  
• "Your Small Business Made Simple" by Richard R. Gallagher (Doubleday, New York);
  
  
• "Economics in One Lesson" by Henry Hazlitt (Crown Publishers, Inc., New York); and
  
  
• "The Greatest Little Business Book" by Peter Hingston (Hingston Associates, Perthshire, Scotland).

The books are being published in a handsome paperback format, with covers in contrasting colors. The four volumes already in print have been favorably received by the Ukrainian business press, by economic and management specialists, and by book fair participants.

The editorial director of the project in Lviv was Mrs. Isaievych, who was assisted by Alexander Diedyk, Igor Smolyaninov and a team of free-lance translators.

The final stage of the project is in many ways the most challenging: assuring the widest possible distribution of the books to readers who can profit from them in Ukraine. With local taxes, constraints on spendable individual incomes, and the unevenness of commercial distribution networks, Sabre-Svitlo is hoping to place many sets of the books directly in the hands of business managers and management students by donations to specialized schools, institutes, libraries and associations .

Mrs. Isaievych said that Sabre-Svitlo would welcome contributions from companies, organizations and individuals with Ukrainian links interested in facilitating the donation of quantities of the series, at $10 per set, including postage within Ukraine. Funding of $100, for example, would make possible the donation of 10 complete five-volume sets, or 50 books.

Payment for this purpose can be made by interbank transfer to Prominvestbank, 2 Hnatiuk St., 290001 Lviv, Ukraine, for credit to U.S. account No. 001076520 of Sabre-Svitlo Foundation, with the reference "charitable contribution" mentioned in the bank transfer. Donors wishing to benefit a particular school, institute or library in Ukraine should so advise Mrs. Isaievych by separate communication (telephone/fax, 322-42-74-42; e-mail: alex@sabre.lviv.ua).

Copyright © The Ukrainian Weekly, July 28, 1996, No. 30, Vol. LXIV

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