U.S.-Ukraine Foundation to publish business journal (07/13/03)

U.S.-Ukraine Foundation to publish business journal

by Miriam Bates

WASHINGTON - The U.S.-Ukraine Foundation (USUF) announced that it will publish Potential, a new business journal slated for a September debut. The journal will promote U.S. companies across Ukraine and the potential of the U.S.-Ukraine business market.

Potential will give U.S. and Western businesses access to Ukrainian counterparts and government officials, business associations and educational business institutions that wish to engage U.S. companies in the Ukrainian marketplace. Printed in Ukrainian and English and distributed through Ukraine, Potential is foreseen as an essential business reference guide for leaders in government and business in the United States and Ukraine.

Potential will be approximately 60 pages and printed in color. At this time, the foundation foresees that Potential will be issued three times per year. The circulation of the introductory issue is planned at a minimum of 5,000 copies and will be distributed in 400 cities and 1,000 towns in Ukraine. Potential's distribution network includes many local and regional government officials involved in economic development within the foundation's Community Partnership Project, a U.S. Agency for International Development-funded program.

The magazine will highlight topics relevant to U.S.-Ukraine business development, such as: feature stories on American and Western companies working or seeking new ventures in Ukraine; articles about Ukrainian companies working in America; pieces on regional economic development strategies; coverage of major events in U.S.-Ukraine business relations (conferences, trade shows, etc); interviews with government officials who facilitate business cooperation between the U.S. and Ukraine; and information about opportunities for Ukrainian businessmen to study or obtain training in the U.S. through grants or community partnership programs.

Potential builds on the foundation's Economic Development Program and Business Links newsletter. The publication's staff includes USUF Economic Development Manager Irene Mokra, and interns Lyudmyla Polyun and Andriy Shekhovtsov.

For more information about Potential, readers may log on to http://www.usukraine.org/econ/Potential.shtml. To place an article or an advertisement in the introductory issue, interested persons may contact Andriy Shekhovtsov at the U.S.-Ukraine Foundation, 733 15th St. - Suite 1026, Washington, DC 20005; telephone, (202) 347-4264; fax, (202) 347-4267; e-mail, andriy@usukraine.org.

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