REFLECTIONS ON PRESIDENT VIKTOR YUSHCHENKO'S VISIT TO THE U.S.

The good, the bad and the ugly: a look at the visit to Boston


by Prof. Peter T. Woloschuk

The recent visit of President Viktor Yushchenko and his wife, Kateryna, to Boston was clearly a great success. The Ukrainian president came to Boston at the invitation of the Kennedy family to receive the prestigious John F. Kennedy Profile in Courage Award and he also made time to visit 5-year-old Nastia Ovchar, who is being treated at the Shriners' Burn Center for third-degree burns on over 80 percent of her body. Media coverage was comprehensive and positive. From an organizational perspective the event demonstrated that some members of the Ukrainian American community have the ability to help organize such an event.

With the event still in our memory, it is appropriate to examine and learn from what worked and what didn't, and then to constructively go forward.

Approximately 900 people turned out for the event, including some 550 prominent Bostonians invited by the Kennedy Library Foundation and 350 members of the local Ukrainian American community. The latter were invited by the Kennedy Library Foundation staff, who had insisted that the broader Ukrainian American community be present and participate. The Kennedy Library Foundation asked the Ukrainian Americans for Democracy in Ukraine (UADU) to assist in the coordination of the event and act as the go-between with both Ukraine's Consular officials and Ukrainian American community leaders.

UADU is an ad-hoc volunteer organization that was formed in November 2004 to conduct a petition drive asking the Massachusetts congressional delegation to intervene in the Ukrainian elections (more than 1,000 signatures were collected in one weekend). UADU has members who have existing relationships and expertise required for such a high-profile event.

As a result of UADU's intervention, the community was present as the Yushchenko motorcade arrived, witnessed the formal award ceremonies simulcast into a separate theater (the main hall at the Library only holds 550), and attended the VIP reception with live classical music, gourmet food and an open bar.

In addition to the formal presentation of the award itself, there were a number of electric moments in the nearly five hours that the Yushchenkos spent with the Kennedy family. The first occurred after a formal private exchange of gifts between the Yushchenkos and Sen. Edward Kennedy in the family's private function rooms of the library when the senator, moved almost to tears, searched among the various mementos displayed in the room, and then picked up a very valuable bust of President Kennedy created by an internationally known sculptor, and presented it to President Yushchenko, saying that his brother, President Kennedy, would have been proud to have met him. He then concluded by saying that he hoped that the bust would serve as a reminder of the esteem that the entire Kennedy family had for Mr. Yushchenko.

The second came during a dinner for the Kennedys, the Yushchenkos, their seniors staffs, and trustees of the Kennedy Library and Kennedy Foundation, when Sen. Kennedy stood up and told the assembled guests that the Kennedys were not only proud of their Irish roots but of their Ukrainian roots as well. People smiled at first, but the senator indicated that he was serious and called on his niece, Caroline Kennedy Schlossberg, to explain. She then stood and said that both of her husband's grandparents came to the United States as small children from villages in the Poltava Oblast and that they were Ukrainian. She added that, as a gift to her husband, she had made arrangements for the two of them to travel to Ukraine this summer to visit Kyiv and Poltava, and then to go to the two villages to trace his roots.

The third and final moment came near the end of the evening when the Yushchenkos learned that the Kennedys had missed the final commercial flight back to Washington, because the event lasted more than two hours longer than scheduled and quietly invited them to fly back to Washington on the Ukrainian presidential aircraft.

In retrospect, the Yushchenkos' visit to Boston went better than could be expected. The Kennedys were pleased, the Yushchenkos were pleased, and everyone who came to the Kennedy Library was ultimately included in the event. Media coverage was very positive, and a number of local newspapers even did follow-up editorials and op-ed pieces.

However, it should be noted that the event almost didn't happen. In dealing with the representatives of the Ukrainian diplomatic service, and through them, with the so-called leaders of the Ukrainian American community of Boston, Kennedy staffers and Library foundation employees developed such frustration that they held several meetings exploring alternatives including canceling and/or postponing the event.

Issues ranged from staffers' inability to get an official commitment for the visit from the Ukrainian side, a schedule that changed a number of times even after the invitations were printed and mailed, a fundamental misunderstanding of whose event it was and the protocol of the welcoming ceremony, to the role of the local Ukrainian American community.

These problems were compounded by the fact that the local Ukrainian leadership did not act in the best interests of the community but sought to take care of itself. When invitations and tickets originally were made available by representatives of the Ukrainian Consulate in New York which they had received from the Kennedy Library (and there were only 17 of them), their division and disposition was nothing short of scandalous.

Although there has been an organized Ukrainian community in Boston for almost 125 years, it is sad to note that the community, and, more particularly, its leadership, has not been able to develop a sense of professionalism or a desire to showcase what is truly good and notable before the broader American community. The "selo" mentality of some of the earliest settlers, unfortunately, is still very evident.

The Ukrainian Congress Committee of America (UCCA) which has acted as an umbrella agency coordinating local activities for decades has been weakened by scandal and is now moribund. It is concerned with purely Ukrainian matters on a very basic level. It does not think about interfacing with the local government, other ethnic groups and organizations, or the local media and it has no master plan for growth or development.

As a result, when UCCA was contacted by representatives of the Ukrainian Consulate in New York who said that they were in charge of President Yushchenko's visit to Boston and were working with the Kennedy Library, it was unable to pull together a committee to work on the visit that truly represented the community.

At the first meeting, the Consulate officials were clear that Mr. Yushchenko was coming to Boston to get the award at the Kennedy Library, that he would speak at the Kennedy Library and that he would visit the Shiners' Burn Center. There was no room in the schedule for anything else.

Unfortunately, no one listened. Most of the four-hour meeting was dedicated to a discussion of the need for the Yushchenkos to visit the local churches, credit union and other institutions. Several hours were spent debating how many children in Ukrainian dress should greet the guests and whether they should all have flowers.

The following week the Consulate informed the UCCA that it obtained only 17 invitations to the Kennedy Library event and that the community was basically excluded. When they came for their second meeting, invitations in hand, they found that only three members of the group from the week before had been notified of their coming. The three took the invitations and proceeded to divide them in a most interesting fashion (for example, the Orthodox community of Boston was allotted a single ticket).

In concert with the Consulate staff, a welcoming ceremony was then put together which involved the president of the Boston UCCA making extended remarks, the Ukrainian Catholic priest and his wife presenting an icon, and the priest's children presenting a korovai. There was talk of a red carpet, a podium and a microphone. There was also talk of preparing banners and placards in both Ukrainian and English with messages of welcome.

Unfortunately, no one thought to check with the Kennedy Foundation staff who believed that the event was theirs and the only people greeting the Yushchenkos should be the Kennedy family. No one checked to see if a red carpet, podium or microphone were being planned, and no one bothered to find out that library policy prohibits any type of banners for safety reasons.

No one asked if there was material for either the American or Ukrainian press, no one wondered about the need for translation of documents, no one thought about contacting some of the local political leaders, and no one thought about getting any official recognition for the visit.

As a result of a lack of cooperation from the Ukrainian side, the Kennedy staff had to work all the harder. And they succeeded in pulling off a spectacular event against all odds. Press releases and translations were written overnight and last-minute calls were made to all invited guests after Ukrainian officials significantly changed the arrival time almost at the last minute.

Both bouquets and brickbats are due for those involved. The following list should give some insight into their distribution.

The Good:

The bad:

The ugly:

Boston is one of the most cosmopolitan cities in the United States. It is a center of high culture, finance, high technology, higher education and medicine. It has an old Ukrainian settlement with many individuals who have distinguished themselves over the years and who play an active role in the life of the city and the region. However, almost none of them are active in the Ukrainian community, and, as a result, it is a community that is virtually invisible.

For the past 125 years the Ukrainian community of Boston has been plagued with bad leadership and one crisis after another; it has continually lost or alienated people of talent and ability. As a result, although there are more than 75,000 people of Ukrainian ancestry in the Boston area, fewer than 1,000 belong to any of the local Ukrainian organizations, including the churches, and most refuse to have anything to do with events sponsored by them.

With the advent of the post-Orange Revolution government in Ukraine and its desire to be open to the West, it is more imperative than ever that Ukrainian Americans and their communities act as interpreters, lobbyists and bridge-builders.

Unfortunately, events like the Yushchenko visit to Boston show that community leaders still aren't mature and that they still don't understand the task at hand. They continue to conduct business in the same old ways that clearly didn't work in the past. As long as the wrong people are in charge, Ukrainian Americans will continue to wonder why they have no voice - why no one pays attention to them.

The Yushchenko visit to Boston was a success in spite of the efforts of the Ukrainian Embassy and the official Ukrainian American community leaders. The success happened because a number of people with the requisite skills and experience stepped forward and put in many hours of effort in a very short time. It is clear that the broader Ukrainian American community has the resources to put it on an equal footing with any other. It is time to redefine what constitutes our community and take full advantage of a very talented resource pool. The Ukrainian American community can continue to hold its own against others, or it can remain a backwater.


Peter Woloschuk is a professor of communication and journalism at Boston College and Northeastern University; he also occasionally lectures at the University of Massachusetts and Pine Manor College. He is the editor-in-chief of the Pine Manor College Alumnae Bulletin and spent more than 10 years working for the Boston Globe. Mr. Woloschuk has served as the deputy director of communications for the city of Boston and director of media for the Boston Police Department. He has traveled extensively for the White House Travel Office working on events and media for the president and the first lady and has helped coordinate media and security for all seven papal visits to the United States for the U.S. Conference of Catholic Bishops. Mr. Woloschuk is the head of Ukrainian Americans for Democracy in Ukraine - Boston (UADU) and has worked on numerous events at the Kennedy Library. He and the UADU were approached by the library staff and asked for assistance with the visit of Ukrainian President Viktor Yushchenko


Copyright © The Ukrainian Weekly, April 24, 2005, No. 17, Vol. LXXIII


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